Costa Coffee brings Flat White to India

New Delhi: UK based Coffee Chain, Costa Coffee has launched its bestselling international coffee, the Flat White in India.

The Flat White, originally made famous by its runaway success in Australia and New Zealand is a three-shot Espresso and flat no-froth milk which takes coffee drinking to a new high. Coffee connoisseurs across the world are raving about the Flat White and customers are giving it the thumbs up.

Costa Flat White takes skill to make and, when well-made, is an exceptionally satisfying coffee drink. It uses more espresso coffee than a cappuccino or latte. It also uses very creamily-steamed milk, which is a knack in itself.  Costa is the only coffee chain that uses a Cortissimo, a shorter coffee extraction method, to build the Flat White. This is then blended with milk that has been heated using a special technique, resulting in a smooth, velvety texture, with each drink hand finished with a distinctive ‘florette’ pattern.

Speaking on the occasion Mr. Virag Joshi, CEO & President, Devyani International Ltd. said “Costa is India’s first international coffee brand and India is one of the most exciting markets for Costa Coffee. We have learnt that the Indian customer is always willing to try new offerings and with the popularity of the Flat White soaring elsewhere at Costa stores globally we think it’s the right time to give our patrons a taste of this wonderful new coffee.’

A special Costa Master Class was organized on the occasion to showcase the technique and skill required to prepare a perfect cup of Flat White. It was conducted by the winner of last year’s ‘Barista of the Year’ – Devender Kumar, where he shared his experience and some expert tips on coffee making.

Speaking on the launch of Flat White, Mr. Ashish Chanana, COO, Costa Coffee India said’ We are proud to be offering India’s coffee lovers another totally new blend. Besides offering an unbeatable coffee experience, we are constantly looking at making our cafes the preferred hang out space through food and beverage innovations. I am confident that our new bestselling international coffee will delight our customers and leave them spoilt for choice.’

Costa Coffee India:

Costa Coffee entered India in September 2005 through an exclusive master franchisee tie-up with Devyani International Ltd. (a Ravi Jaipuria promoted company and part of the 3000 crore RJ Corp) making it the first international coffee chain to start operations in India. Costa Coffee currently operates over 100 stores across India.

Since its launch, Costa Coffee has set new benchmarks in coffee retailing in the country with its hand crafted coffee. At Costa, each cup of coffee is treated as a work of art and served with a personalized touch. Over the last few years, Costa has created a distinct image for itself with its great coffee and food, friendly and efficient service and stylish and relaxing surroundings. Besides Coffee, Costa worldwide also lays heavy emphasis on food. A wide range of scrumptious sandwiches, Paninis, Tostatos and many kinds of deserts make it an exciting place to visit for a complete eating out experience.

Head over to your nearest Costa now!

Submitted by Costa Coffee India for Chai Cake & Kitsch.